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Beauty At Work: Emma Pezzack of Futurenatural

30th April 2009

Beauty At Work: Emma Pezzack of Futurenatural

Emma_Snapshot.jpgFrom the very first glance of Futurenatural’s homepage, it’s obvious that you’ve come across a total treasure trove of eco-friendly beauty goods. Between the 100 percent natural bamboo self-foaming facial cleansing cloths from Kaia (I’m a major fan!) and the chemical-free metallic indigo glittery nail polish from Zoya, Futurenatural founder Emma Pezzack has created a green-girly-girl’s fantasy!

Growing up in Australia eating organic dairy and produce from her family’s farm, Emma says she’s always had “a burning passion for natural and organic goods.” Yet crunchy girl, she is not. Emma spent years working as a makeup artist and as a fashion stylist/creative director, and has a killer sense of style that will not be compromised. “I’ve worked in beauty and fashion industries all my life, but I felt increasingly compromised using conventional cosmetics in my work. I also felt a major burden of responsibility to make sure I used products that are safe for those I was using them on, not to mention safe for the environment,” she says.

Seeing a gap in the market for a source that brings organic and natural beauty to the masses, Emma got to work. “My goals were to seriously impact the world of beauty and encourage a new mindset in consumers. I wanted to show that using organic and natural beauty products these days doesn’t mean you have to sacrifice effectiveness or the modern, cool, hip factor. From the outset our site design and brand selection was very carefully conceived, and to represent only the best brands,” Emma says. But Emma isn’t stopping there! She is also Editor-In-Chief for Organic Beauty View, a beauty forum dedicated to delivering trends and product reviews from of organic and natural beauty, as well as Beauty Director for the newly launched Coco Eco Magazine.

With a lifetime of experience working in the industry, Emma offers some good words of advice for girls who want to break in: “Figure out first what you feel truly passionate about, have a talent for and love to do. If you start from a place that you’re naturally inclined towards, have a talent for and love, you’ll work harder to succeed and have more chance for success. Ask for advice and feedback and seek as much knowledge as you can get your hands on!”

Visit Futurenatural.com for more information!

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30th April 2009

Cute Jeans and Pants from Level 99!

Joplin Jeans

 

Level 99 has lots of cute pants and jeans! Check out a few of our favorite styles!

Joplin Distressed Denim, $118

These distressed jeans are perfect as is with a tee or tank, or
roll them up into boyfriend jeans and pair them with a blazer and heels
for a more sophisticated and edgy look!

Click “read more” to check out other styles!

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30th April 2009

Fashion and Function: New Balance’s 460 Sneakers!

New balance 460 Want supportive sneakers that look cute too? New Balance’s new 460 Sneakers are the perfect mix
of sporty and stylish!

The 460 Sneakers have cool metallic and patent accents for style,
shock absorption technology for safety, and recycled lining and laces
to be eco-friendly! They’re available in five different color combos
for only $55 each.

Check out some of New Balance’s other stylin’ and comfortable shoes here.

New Balance Colors

 

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30th April 2009

Note to Self: Iomoi is DARLING!

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AH! So cute, no? Love these matchbook sized notepads from Iomoi.com

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30th April 2009

Trunk Show Alert!

trunk-show.jpgI could never pull off these super-cool sneakers from Upper Echelon Shoes (UES)… I could see Miley Cyrus and, like, Taylor Momsen rocking them though! ANYWAY, I just heard they’re having a trunk show TOMORROW 4/30 at the Alice & Olivia boutique in New York City (80 West 40th Street). Shop tomorrow and you’ll get 40% off all fall styles AND a $50 Alice + Olivia Gift Certificate Towards Purchases of $250 and more with any UES purchase. Happy shopping! 

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30th April 2009

ScarJo’s Lipstick…

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With an ad as sultry as this, it’s no surprise that Dolce & Gabbana’s new lipstick in Dahlia has completely sold out at Saks Fifth Avenue in New York! A little bird told me that they’ll have more in 2 weeks at saks.com and Saks in Beverly Hills though… :)

AND… NYC gals, you won’t want to miss this! On Saturday, May 16, Pat McGrath (yes! The master herself!) will be at Saks Fifth Avenue from 12:00pm-5:00pm sharing her beauty tips! 

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30th April 2009

Noorul Choudhury Blasts ‘Apprentice’ Contestants

‘The Apprentice’ star Philip Taylor is a “sleaze”.Noorul Choudhury - who was fired from the reality business show last night (29.04.09) after weeks of underperformance in the show’s tasks - has accused the Durham real estate agent of “cracking onto” every female he sees, including one of the programme’s producers. Noorul, 33, said: “Philip couldn’t…

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30th April 2009

Susan Boyle Fix Denials

‘Britain’s Got Talent’ denies Susan Boyle was picked to appear on the show.The singer has been accused of being set up to appear on the reality talent show and her rise to fame stage managed, after comments she made to a US tv station.The row erupted after an interviewer asked her: “Did the show find you or did you find the show?” Susan replied: “N…

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30th April 2009

‘This Morning’ Experts Worried By Shakeup

‘This Morning’s longest serving experts fear they will be axed in the programme’s planned shakeup.Dr Chris Steele and agony aunt Denise Robertson have both been regulars on the show since it began 20 years ago, but both admit they now face being dropped.Chris said he got a call confirming the news up to ten of the show’s resident experts could be a…

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30th April 2009

Luke Tittensor Escapes Jail

Ex-’Emmerdale’ actor Luke Tittensor walked free from court yesterday (29.04.09).Luke, 19, was given a suspended sentence after pleading guilty to Grievous Bodily Harm (GBH) against a 16-year-old boy, who he punched in February last year.The sentence of nine months jail, handed at Bolton Crown Court, was suspended for two years - meaning as long as …

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